Performance Marketing Consultant

Marketing that moves
billions.

15+ years driving measurable growth across Fortune 500s, agencies, and scaling businesses. Specializing in paid search, app acquisition, and AI-powered marketing strategy.

Work with me LinkedIn ↗
AI Marketer of the Year
4x Google Search Honours Winner
Most Recognized Google Search Marketer in Canada
Head of SEM @ lululemon
$1B+
Annual revenue driven at lululemon
$100M+
Annual ad budget managed
15+
Years in performance marketing
10+
Industry awards & nominations

Services

Paid Search & Shopping
Full-funnel SEM strategy across Google and Microsoft. Campaign architecture, bidding frameworks, and performance audits that drive real revenue growth.
App Acquisition
End-to-end mobile growth strategy: business case, measurement design, channel execution, and ASO. Proven to deliver top-grossing app rankings.
AI & Marketing Strategy
Leverage machine learning, automation, and AI to unlock efficiency gains. From campaign restructures to full MarTech audits and team upskilling.
Analytics & Measurement
Holistic measurement frameworks, attribution design, GA4, and data visualization. Turn raw numbers into clear, actionable strategic decisions.
Team Building & Coaching
Hiring, developing, and leading high-performing marketing teams. Built and managed 12-person teams across agencies and in-house environments.
Performance Audits
Deep-dive audits of paid search, app, and affiliate channels. Identify waste, surface untapped opportunities, and deliver a prioritized growth roadmap.

Notable results

lululemon
Head of SEM & App Acquisition
2022 – present
Overhauled all paid search and shopping campaigns, driving over a billion dollars in annual revenue. Redesigned new user acquisition strategy, reducing customer acquisition cost by ~70%. Launched the brand's first omni-channel, app, and store activation campaigns generating $350M+ in additional annual revenue.
+74% last-touch revenue
Intuit
Sr. Performance Marketing Manager
2018 – 2022
Redesigned Google Marketing Platform structure and all app marketing campaigns. Scaled QuickBooks to the #1 top-grossing app in Business & Finance while simultaneously reducing budgets. Eliminated $1M/year in external agency costs.
+128% revenue growth
RONA
Performance Marketing Director
via Direct Access Digital
Full paid search and shopping rebuild driving record-breaking YoY performance. Dominant Black Friday and Cyber Monday results with a full account restructure. Achieved +533% increase in in-store visits alongside online revenue explosion.
+992% online revenue YoY
Réno-Dépôt
Performance Marketing Director
via Direct Access Digital
Strategic restructuring of non-brand search and shopping campaigns delivering extraordinary growth across revenue, ROAS, and site traffic over a single year period.
+2,390% online revenue YoY

Recognition

2025
Google Search Honours — Measurement & Analytics Leadership
Google Canada
2024
AI Marketer of the Year & Measurement Leadership
Google Search Honours
2023
AI Marketer of the Year
Google Search Honours
2022
Best-In-Class Approach to New Marketing Tactics
Google Retail Award
2022
Marketing Star Award — Lifetime Value Strategy Redesign
Intuit
2023–26
6x Google Search Honours Finalist
Multiple categories across 4 years

About

I'm Matt Dykeman — a performance marketer who has spent 15+ years turning marketing budgets into measurable, outsized business results.

Currently leading Search Engine Marketing and App Acquisition at lululemon, where I manage a $100M+ annual budget and have helped drive over a billion dollars in annual revenue. Previously at Intuit, agency side at Reprise Media and Direct Access Digital, and running my own consultancy since 2007.

I work with brands that are serious about performance — not vanity metrics. Based in the Greater Toronto Area, available globally.

Platforms & specialties

Google Ads Microsoft Ads Meta Ads Amazon Ads Apple Search Ads Reddit Ads Paid Search Google Shopping App Acquisition ASO Affiliate Marketing GA4 AI & Automation SEO / AEO MMM Data Visualization CRO Lifecycle Marketing
Ready to grow?
Let's talk about your marketing challenges. Based in Greater Toronto Area, working globally.
dykemanmatt@gmail.com ↗